TikTok Influencer Marketing: 4 Reasons Why Brands Need To Prefer Micro-Influencers

Influencer marketing takes the realm of digital marketing by storm. It has become the talk of all social media platforms. Though there are various platforms to implement micro-influencer marketing, most of the brands are using this strategy in the TikTok platform. It is because, on the TikTok platform, they can earn a considerable reach, conversion rate as well as engagement. Hence, many brands and businesses on TikTok partner with micro-influencers to promote their products or services. Some brands also avail of various TikTok services at Trollishly to enhance their brand’s exposure among the target audience. 

If you are a brand trying to advertise your product or service on TikTok, then partnering with a micro-influencer is a great way to boost your brand’s engagement and improve your ROI. If you are still confused about collaborating with micro-influencers, check out the reasons below to understand the value of micro-influencers on the TikTok platform.

Before getting to know why you need to work with a micro-influencer, let’s first understand who are micro-influencers.


Micro-influencers are the ones who have 1000 to 10,000 followers on a social media platform. These influencers focus on a specific niche or industry. They are specialists in chosen topics. Thus, the brand collaborates with a micro-influencer on the TikTok platform or any other social media platforms to increase their brand’s reach among the focused audience. Though there are many ways to market on the TikTok platform, the brands prefer influencer marketing. It is because the brands can use the popularity of the chosen influencer to build their brand’s reach and boost up their sales.

Reasons Why Brands Need To Consider Micro-Influencers

  1. High Engagement Rates

According to research, micro-influencers have higher engagement on their posts when compared to influencers with millions of followers. It is because the small influencers have audiences who are loyal and passionate to them. Many have the wrong impression that an influencer with more followers has a higher engagement rate. But that’s not true when it comes to micro-influencers. By a study, the micro-influencers are more beneficial as they can generate more engagement or conversion rates when compared to nano-influencers. Hence, the brands need to consider collaborating with their niche influencers to achieve higher engagement with their target audience. For instant results, buy TikTok likes and enhance your brand’s reach on the TikTok platform.

  1. Specific Target Audience

One of the essential reasons to collaborate with micro-influencers is that they reach only a specific target audience. They either have followers who come under the same geographic category or the same niche category. In other words, their target audience is the ones with similar interests. Hence, micro-influencers are useful for brands for niche-based campaigns when compared to other influencers or celebrities. Thus, on partnering with a micro-influencer of your niche, you can quickly boost up both the engagement and your brand’s revenue.

  1. Cost-Effectiveness

Another essential fact to choose a micro-influencer is that they are affordable. When compared to partnering with a celebrity, micro-influencers are cost-effective. Hence, you can work with various micro-influencers at the same time to improve your brand’s reach among different targeted audiences. Sometimes, the brands can pay the influencer in the form of products, discount coupons, vouchers, and much more. It is not going to happen with celebrity influencers. Hence, collaborating with micro-influencers is not only useful for the brand but also cost-effective.

  1. Creates Authentic Content

Micro-influencers are ordinary people who gained organic popularity among the audience on the TikTok platform through their authentic content. They have put on all their efforts for a more extended period to attain a higher position among the audience. It is because they post only high-quality authentic and original content. They also actively respond to their followers’ comments or messages on the TikTok platform. They create trust as well as loyalty among their followers’ base through their interactions. The micro-influencers speak with their audience through their high-quality, engaging content. Hence, micro-influencers are the solution for the brands who are looking for high-quality authentic and original content. In case if a brand works with many micro-influencers, it can leverage the genuine content created by them to bring in engagement with the audience.


Now, it’s the perfect time to adopt influencer marketing on TikTok as it is the top of the social media game. From the above reasons, you would have got to know the benefits of partnering with micro-influencers. Micro-influencers are a highly creative resource that helps the brands in attracting the audience and enticing shoppers. Plan the right strategy and reap the advantages of miro-influencers.

TikTok Marketing: 6 Advantages That Brands Need To Learn

With more than 800 million followers, TikTok has become one of the popular apps among the Gen Z audience. It is the platform that allows the users to create and share videos that are up to 60 seconds in length. Though people know TikTok as a lip-syncing short-form video-sharing app, nowadays, it is emerging as a marketing platform. Only a few marketers are taking advantage of TikTok as a marketing tool. In contrast, the remaining do not know the benefits of TikTok marketing and not making use of the platform accurately. So to help you out, here, in this article, we are going to see some of the benefits of using TikTok marketing for brands or businesses.

6 Benefits Of TikTok Marketing For Your Business

  1. Massive Audience

In a short span, TikTok gained more popularity among the young generation. According to a survey, TikTok has become one of the most downloaded apps. By another study, the platform has about 800 million users. It shows that the platform has a massive audience base and can play a significant role in terms of marketing your brands’ products or services. If your target audience is Gen Z and young Millennials, then TikTok is the best marketing platform for your brand. So, use the platform wisely with various TikTok services at Twitrounds and gain more profit.

  1. Higher Engagement

As the TikTok algorithm is unique, it is easy to gain higher engagement with fewer efforts. No matter if you are new to the TikTok platform or you have fewer followers, your video can become viral if it is authentic and engaging to the users. According to research, 90% of people use TikTok multiple times per day. It shows how the platform is engaging. So, you must leverage the TikTok platform for your business or brand.

  1. Micro-Influencers

Micro-influencers are popular creators who have followers’ count of over 10,000 and are from small cities. It shows how the TikTok platform works even for small businesses. These creators are well-known among specific localities and popular among their followers. Hence, the brands can partner with micro-influencers to run a campaign on a specified location and promote their products or services. If you are looking to multiply your followers, use free TikTok fans service, and gain genuine fans in an instant.

  1. Marketing Branded Channel

TikTok allows the brands to create their marketing channel on the platform. Through this branded channel, you can create useful brand videos. But make sure to create high-quality content. It is essential to get your account verified to earn more engagement from the followers. Using this channel, you can create videos to promote your brands’ products. It is a more significant way to enhance your brand’s reach among the target audience.

  1. Localization Power

Another benefit of the TikTok platform is Localization. According to research, TikTok is available in 155 countries and 75 languages. Businesses that operate in various locations can use the TikTok platform to run a campaign for a specific location and target audience. TikTok is a great platform to promote your product or service among the people of particular localities too. The brands can also collaborate with local influencers to create a significant impact on your brand among the audience.

  1. Ability To Advertise

TikTok launched its advertising platform, namely TikTok Ads. Through TikTok ads, the brands and businesses can now use the platform for advertising their products or services like the other social media platforms. Currently, only a small percentage of brands are using TikTok as their marketing platform. It shows that you will have only less competition on the platform. In all other platforms, you will have higher competition, and hence it becomes challenging to create a greater reach of your brand among the target audience on the competitive platform. Whereas, in the TikTok platform, you will get a massive opportunity to reach your target audience and improve engagement through your advertisements. TikTok ads are a great way to promote your new product launch. If you aren’t using TikTok ads for your brand, it’s the best time to make use of it.


As the number of users is rapidly increasing on the platform, the brands started to make TikTok as their marketing strategy. Though TikTok is growing its popularity among the users, many marketers still did not understand its value. Since the platform has less competition right now, it’s time that you take advantage of it. We hope you have got to know the various benefits of TikTok marketing for your business or brand. Understand the above benefit and take advantage of the growing platform.

Popular Tiktok Influencers That Every User Should Be Following

TikTok is the fastest growing social media application that has over more than 500 million active users worldwide. It is a short-form video sharing application where users can create and upload videos up to 15 seconds long. The short-form video sharing application has taken the world by storm with its amazing features such as lip-synching, pranking, dancing, and much more. The app provides various features to embed with the video. TikTok users can add visual effects, audios, emoji, and filters to make videos creative and attractive.

Anyone with a TikTok account can become Influencer when you have a more extensive range of fans following and creative skills to share engaging content. Flymesocial, one of the best social media service providers, offers various TikTok services to people globally. TikTok is highly popular among the younger generations, such as Millennial and Generation Z audiences. TikTok conquers teenagers with its creativity filled nature, which sometimes looks funny but definitely the addictive platform. TikTok has its own share of Influencers ranging from dancers, musicians, comedians, and teenagers who would like to express their lip-synching skills. 

This guide will help you with young creative TikTok Influencers that every user needs to follow. These TikTok Influencers are open to product endorsements, which are amazing for promoting your business. In addition to this, get free TikTok fans services to grow your follower demographics globally. The below TikTok Influencers aren’t solely focussed on the follower’s count, but mostly tracked and listed based on creativity and quality content.


Leticia Gomes is one of the most creative TikTok Influencer and also a top TikTok content creator on the geographic demographics in Brazil. Leticia Gomes does not have millions of fans following but creates original and authentic content with her skill. The Brazilian famed TikTok Influencer currently has over more than 734.6k fan following with her amazing and shocking makeup transformation. With her amazing makeup skill, she used to transform herself into celebrities and famous fictional characters.


Zach King is popular in the American short-form video streaming application called Vine, where he started creating quality content for growing his Influence. Zach king also continues his skills and techniques to appear as the higher level of Influencer on TikTok. The highly talented TikTok Influencer currently has more than 15 million active fan following and considered to be the most creative content creator on TikTok. Zach king uses several skills in his videos, from showcasing magic tricks to comedy skits.


Tyler Brown is a famous TikTok Influencer from California who has a massive following of over 6.5 million TikTok fans following. He is a 17-year-old TikTok Influencer who has a vibrant personality and even appeared in the famous American show called The Ellen Show for his Instagram presence of more than 1.7 million followers. Tyler brown express his skills through his dance, makeup, and lip-synching videos.


Jason Coffee currently has more than 7.8 million TikTok fans and also has a significant following on Instagram and Twitter. He creates comedy skits and videos, having fun with his family members. Jason Coffee funny videos on TikTok engages audiences to create creative content on the platform.


The Dobertwins are Lucas and Marcus, who initially built their popularity on the famous short video streaming application called Vine and are now one among the popular TikTok Influencers. The Dobertwins have a massive following of over 15.2 million TikTok fans. They create attractive videos such as dance, and TikTok famous lip-syncing videos and also create skits and incredible acrobatic moves.


Maxandharveyofficial is twin pop stars who had made a wave in social media when they were just 16 years old. They attract audiences and dedicated fan base on TikTok with their genuine talent. Maxandharveyofficial currently has a massive fan following of over more than 5.9 million TikTok fan base. They share creative videos of their singing and also short clips of their home lives.


Leonabboud is a fitness enthusiast and motivational coach who made his name on TikTok as a Jump Rope Mentor. He is from Quebec, who has TikTok fan following 66.7k on TikTok, and his videos have gained more than 407.3k likes on the platform. He creates TikTok short-form videos that mostly showcase his jump rope skills and fitness.

TikTok: 5 Tips To Make Into The “For You” Page

Whenever you open the TikTok app, you will get to see a list of videos on the page labeled as “For You.” The For You page on TikTok consists of customized video collections, composed by TikTok’s algorithm to meet up with the users’ interests based on their past behavior on the app. Mostly the videos will be from the people you don’t know. But when you like the videos, you may end up following their TikTok account. 

Many people on the TikTok platform, try hard to get featured on the For You page. It’s because when your content gets highlighted, it will gain more views and also earns more recognition from the people on the TikTok platform. It also helps in becoming an influencer on the platform. But, many do not know to make videos to get featured on the For You page of TikTok. It’s not as easy as you think. You can’t make simple videos and aim for success. Here, in this article, we have highlighted some of the tips to get featured on TikTok’s For You Page.

Tips To Get Featured On The For You Page

  1. Build High-Quality Content

An essential factor to get featured on the TikTok’s For You page is to create high-quality content. TikTok will not make a poor/low definition, blurry shot videos on the feature page, as it has nothing special to create an interest to the viewers. So it is crucial to provide high-quality content that is aesthetically pleasing to the potential viewers. Make sure to grab the attention of the viewers through your content’s quality and also make use of various TikTok services at Trollishly.

  1. Provide Engaging Content

The next essential element after quality is to create exciting content. All remember that TikTok features videos only that suit the interests and tastes of the viewers. If you make general videos based on a particular niche, you will have greater competition, and hence it would be a more difficult task to get featured. If you create unique and creative content, then you would have a higher chance of getting featured on the For You page. Always remember that the more engaging content you create, the more chance you will get to improve your rankings resulting in getting featured in the For You page. Make use of free TikTok likes and boost up your engagement.

  1. Add Sound Tracks

TikTok is well-known as a music-syncing social media platform. Music has become an essential part of the TikTok video content. In the TikTok platform, you can find a variety of soundtracks for your content. If you cannot find the track that you are searching for your content within the platform, you can also edit and add the music that you have on your phone or can even add your original compositions too. Including trending sounds on your content will increase your chances of getting featured on the ‘For You’ page. So, always make sure you add a pleasing as well as beautiful sounds to your videos.

  1. Make Use Of Popular Hashtags

Hashtags play a vital role in the TikTok platform. Though you aren’t searching by hashtag to open the For You page, yet it is essential to incorporate popular hashtags in your video content. Some people say that a few hashtags such as #foryou, #foryoupage, #fyp enhances your chances of getting featured on the TikTok platform. Make sure not to use old hashtags as it would reduce the chances of making your video content viral. Make use of the trending hashtags on your video contents to raise the popularity of your content and get featured on ‘For You page.’ It boosts your content’s reach among the TikTok users.

  1. Create Shorter Videos

Videos with shorter lengths have a higher chance of getting watched fully by the users on the platform. If you create a longer video, there are chances that the people may skip. Hence creating a shorter video increases your engagement and creates an impact on the users. The shorter your video, the higher the reach. But make sure to provide the intended message within the shorter video. If your video is short, but there isn’t anything valuable in it, then it would become completely pointless. So, create a shorter video with a higher value.


Remember, TikTok is a platform of over 800 million users. Engaging everyone on the platform isn’t that easy. But when you make your space in the ‘For You’ page, then there would be greater engagement with the TikTok audience. Incorporate the above tips and get featured on the ‘For You’ page and go viral.

TikTok Marketing: 7 Steps To Commence An Influencer Campaign

TikTok becomes the growing platform among the younger generation. TikTok is not a video sharing platform anymore; it has become a great marketing tool for brands and businesses. In the last years, TikTok is showing an enormous growth among the Gen Z and young Millennials. It is due to its original and creative content. In the TikTok platform, the marketers attract their target audience with their innovative and unique video content.

The marketers with Gen Z target audiences are finding out all ways to excel in the rapidly growing platform. Many buy TikTok likes to earn real followers instantly. One of their techniques was TikTok’s influencer marketing. Though the influencer marketing is on the platform for only a short period, yet brands are trying harder to make use of the influencers strategy. 

Here, in this article, you will find out the seven steps that marketers need to follow to prosper an effective as well as an impactful influencer marketing strategy on TikTok.

Steps To Build An Effective Influencer Marketing Campaign

  1. Figure Out The Platform

If the TikTok platform is uncharted territory for you, don’t jump in without examining. First, you will need to figure out if TikTok is worth it for your brand to launch a campaign. If your brand’s target is Gen Z or young Millennials, then TikTok is the perfect place to reach your audience. It doesn’t mean that if your aim is adults, you will need to ignore the platform. You can apply various TikTok services from the Wooxie tiktok views to engage your audience. Since TikTok is showing enormous growth, it may even capture the adult audience in the future. So, you can make a try on the platform. The main thing that you need to remember is that make use of different and creative content to engage your audience.

  1. Fix Your Campaign’s Goals

Before running the campaign, make sure to figure out your campaign’s goal. First, you will need to find out the purpose of your campaign. Fix what result (increase site or app traffic, to drive user-generated content and much more) that you are looking for in the campaign marketing. It will help you to calibrate the ROI of your overall strategy and campaign.

  1. Delve Into TikTok Influencers

Research the influencers with whom you are going to be a partner. Check out if they are producing high-quality content and gaining a positive interaction with the audience. Examine if your target audience is similar to the influencer’s target. If your brand’s values and interests match with the influencer, then you can partner. Remember that you shouldn’t partner with an influencer based on their followers’ base. Before starting to partner with an influencer, you’ll need to research the above metrics.

  1. Allow Influencers To Show Their Creativity

Trusting your influencer is essential to run a successful campaign. Though you may get tempted to have control over the publishing content, yet you’ll need to give the influencer’s space of creating creative content. In doing so, not only your content becomes creative and attractive, but also you may have a long-term relationship with the influencer.

  1. Analyze Campaign’s Results

Running a campaign without knowing its results is pointless. Find out the results of your campaign using various tools. Then, you will need to compare your campaign’s goal with the results. If your campaign’s performance result is good, then you can follow the same strategy. If not, then you’ll need to figure out another approach. On analyzing your results, you will get to know what works the best.

  1. Follow The Guidelines

Many brands that are working with influencers on the Tiktok platform would have already worked with influencers on other social media platforms. If not, you will have to make sure if the influencers create ads that obey FTC guidelines to avoid any legal issues.

  1. Experiment With TikTok Advertising

After creating a reliable influencer marketing method on the platform, you can also try to pair it with the different TikTok advertising formats. It is a tactic to grab the attention of your Gen Z audience. It helps you to get the most out of the TikTok platform. It also boosts your brand’s exposure and will reinforce your overall marketing strategy.


Now that you know how to start an effective influencer marketing on TikTok, it’s time that you craft your campaign. Whether it’s the first time that you are getting into an influencer marketing, or you are figuring out to optimize your marketing strategy, make sure to follow the above steps to launch an impressive influencer campaign in TikTok.

How To Leverage TikTok As Your Marketing Platform?

TikTok is a surprise to all social media platforms. TikTok is the quickest growing social media platform in the world. Nowadays, many brands and businesses are trying to market on the TikTok platform. Though there is growing popularity, still there is a confusion on how the app benefits the brands. The difficulty is since the majority of the user base in TikTok is Gen Z and Millennials. 

Is your brand or business fit for marketing on TikTok? Here, in this article, we’ll explain everything that you’ll need to know about TikTok. So, you can easily unlock the power of the popular marketing platform. 

What Is TikTok?

TikTok is a video sharing platform where the users create short-form fun or creative videos with a mix of popular lip-syncing music or challenges. Gen Z and Millennials love the hashtag challenges and Augmented reality filters in TikTok. That’s why TikTok has become a platform for youngsters. 

Crazy Popularity

To understand the popularity and fame of the TikTok platform, let’s check out the various TikTok statistics 2020.

  • According to a survey, TikTok has over 800 million worldwide active users. 
  • TikTok app’s download is more than one billion times. 
  • On average, a user spends 52 minutes per day on the TikTok app.
  • Another survey says that 41% of TikTok users are between the ages of 16 to 24.

Marketers Are Diving Into TikTok

TikTok is an engaging app for youngsters. If your target market is youngsters, then TikTok is the right place for you as it can boost your brand’s awareness and create engagement among your audience.

Though the marketers had a tough time understanding the new platform, now it has become the platform for many marketers to promote their brand and business. Every brand is realizing that TikTok is a platform that you can’t ignore at the moment. Irrespective of traditional advertising methods, TikTok is an excellent platform for advertising. TikTok becomes difficult if you do not know to make use of the appropriate video assets or music to grow your brand. Creating interactive and attractive videos is essential for your brand to reach the Gen Z audience. You can also use various TikTok services at Flymesocial tiktok fans to go viral on the TikTok platform.

Some brands make use of various features on TikTok to promote their brands, products, or services such as:

  • Brand Takeovers
  • In-feed Videos
  • Hashtag Challenges

How To Influence TikTok For Your Brand Marketing?

Here are some of the ways to leverage TikTok as your brand’s marketing platform.

Create Viral Content: Creating viral content is one of the most challenging methods, yet a cost-effective one. With creative and innovative video content, you can easily reach enormous audiences. Try to make out fun related video content to make the audiences reach you for more and more creative videos. If you are trying to make your content viral, you can also buy TikTok views to increase your content’s reach and make it popular among the audience.

Hashtag Challenges: You can partner with the TikTok marketing team to run a hashtag challenge. The hashtag challenge runs for a week to encourage the users to create the content on your behalf. It creates awareness among the audience and increases your brand’s visibility.

Brand Takeover Ads: At the beginning of 2019, the new feature, Brand Takeover Ads, came into the platform. Brand Takeover ads are cost promotions to reach your brand among the audience. You can purchase the takeover ads for your brand’s landing page or your hashtag challenge exclusive category. 

In-feed Video: Recently, TikTok brought in In-feed video ads for marketing the brands. You can select from the three options such as CPC(Cost Per Click), CPM(Cost Per thousand Impressions) and CPV(Cost Per Views for 6 seconds) to run an in-feed video ad. It also grants specific categories, such as gender, age, and geo-targeting.

Influencers: Like other social media platforms, in TikTok also you can promote your brand through the stars of the platform. Through influencers, you can reach your brand to the audience who trusts the influencers.

Though influencer marketing is not conventional on TikTok, many brands are realizing its potential and trying it out to reach their target audience. Some of the famous brands that used influencer marketing are Coca-Cola, Sony Pictures, Google, and much more.

Branded Lenses: Like AR filters on Snapchat and Instagram, TikTok uses special filters or 3D objects linked with the brand. It helps you to encourage your brand’s engagement in a fun and organic way.


In the digital world, the new trends of TikTok are not going to go anywhere. Many brands are ignoring the growing popularity of TikTok. But, if you are a brand with Gen Z target audience, you can take advantage of the unique features of TikTok to stay ahead of the competition.

Interesting Instagram Statistics That Every Marketer Need To Know In 2020

Instagram has grown immensely in its popularity and continues to broaden its reach and horizons. If you are a business or marketing person, it is essential to know Instagram’s latest facts and statistics to make sure you are updated with the right information. Instagram, as a visual sharing application, has grown its success in a long way. The platform was used for sharing pictures of vacationers and has now developed to support various kinds of Influencers, advertisers, and brands.

Instagram is one of the biggest and free social media networking platform provider’s services for sharing photos and videos. Instagram allows you to follow users that you are interested in so that it displays content from your favorite Instagrammers on your home page feed. The home page feed shows recent posts from everyone you follow, like, or comment. Instagram is another version of Facebook that emphasizes visual sharing and mobile use.   

More than 25 million companies are using Instagram for marketing their product or service to reach a range of audiences, and statistics prove that more than 200 million active Instagram users visit or follow one business every day. To succeed on Instagram use flymesocial and, create an Instagram business account and follow these effective strategies to gain more audience attention.

  • Define your audience and steps to target users.
  • Set clear goals based on your business objective
  • Focus on performance metrics: Awareness, Customer Engagement, and Conversion Rate.
  • Create authentic content with compelling captions and post consistently.
  • Collaborate with the right Influencer and run Influencer campaigns.
  • Promote your account.
  • Measure your performance through Instagram Analytics.

Important Instagram Statistics 2020

Instagram User Statistics

Instagram has over more than 1 billion active users who are a significant milestone for visual sharing social media applications. Instagram is one of the most popular social media applications globally and competes with social media giants like Facebook, YouTube, Twitter, and much more. Over five years ago, Instagram had 130 million active users, and since then, the platform has grown ten times. At the start, Instagram was used by Generation Z and Millennial and now has evolved as one of the best social media platforms for business and Influencer marketing.

Popularity Of Instagram

With more active users and increasing audience attention, Instagram is considered to be the second most engaged social media networking platform next to Facebook. So if you have not been using Instagram as a marketing platform, it is the right time to build your community and improve your business engagements. To gain more engagement, follow these steps:

  • Leverage Instagram stories
  • Hold giveaways and contests
  • Use the right hashtag and captions to target the right audience

Instagram Conquers Teenagers

More than 70% of active Instagram users are younger audiences, mostly Millennial and Generation Z people who are mostly aged between 15 and 35. Understanding Instagram user demographics will help brands to determine their target audience and how brands can use Instagram to utilize most of the audience targeting. If your target audience is younger generation users, then Instagram is the right platform to market your business. Understand your audience and create the right authentic content that fits your follower’s needs.

Time Spent On Instagram

Instagram users spend 50 minutes per day as much time on Instagram by creating content, using free instagram likes and discovering content they follow, visiting business product pages. The more time users spend matters most for businesses because more time they see advertisements. It increases the opportunity of viewing brand products and product landing pages.

Instagram Business Statistics

  1. Instagram Business Usage Stats

Instagram is becoming popular in business marketing, where an estimated 70% of businesses use Instagram for marketing purposes. Research also proves that out of ten, seven Instagram hashtags are branded and gains more essential metrics.

  1. Instagram Brand Impacts

More than 80% of Instagram users have revealed that they discover new products and services on Instagram. Most users also use the platform as a search to find product offers, information, and product landing websites. Instagram is bridging the gap between sellers and buyers and makes a positive impression on potential shoppers.

  1. Instagrammers Follow Brands

More than 50% of active Instagram users support at least one brand, which increases the opportunity for marketers to increase their brand reach through Instagram.

  1. Instagram As A Shopping Medium

E-commerce businesses gain more advantage on Instagram. The engaging platform has a substantial impact on a shopping journey where more than 80 percent of users decide whether to buy products or services. Influencer marketing plays a vital role in the Instagram shopping feature, especially for businesses targeting the younger generation.