TikTok Influencer Marketing: 4 Reasons Why Brands Need To Prefer Micro-Influencers

Influencer marketing takes the realm of digital marketing by storm. It has become the talk of all social media platforms. Though there are various platforms to implement micro-influencer marketing, most of the brands are using this strategy in the TikTok platform. It is because, on the TikTok platform, they can earn a considerable reach, conversion rate as well as engagement. Hence, many brands and businesses on TikTok partner with micro-influencers to promote their products or services. Some brands also avail of various TikTok services at Trollishly to enhance their brand’s exposure among the target audience. 

If you are a brand trying to advertise your product or service on TikTok, then partnering with a micro-influencer is a great way to boost your brand’s engagement and improve your ROI. If you are still confused about collaborating with micro-influencers, check out the reasons below to understand the value of micro-influencers on the TikTok platform.

Before getting to know why you need to work with a micro-influencer, let’s first understand who are micro-influencers.


Micro-influencers are the ones who have 1000 to 10,000 followers on a social media platform. These influencers focus on a specific niche or industry. They are specialists in chosen topics. Thus, the brand collaborates with a micro-influencer on the TikTok platform or any other social media platforms to increase their brand’s reach among the focused audience. Though there are many ways to market on the TikTok platform, the brands prefer influencer marketing. It is because the brands can use the popularity of the chosen influencer to build their brand’s reach and boost up their sales.

Reasons Why Brands Need To Consider Micro-Influencers

  1. High Engagement Rates

According to research, micro-influencers have higher engagement on their posts when compared to influencers with millions of followers. It is because the small influencers have audiences who are loyal and passionate to them. Many have the wrong impression that an influencer with more followers has a higher engagement rate. But that’s not true when it comes to micro-influencers. By a study, the micro-influencers are more beneficial as they can generate more engagement or conversion rates when compared to nano-influencers. Hence, the brands need to consider collaborating with their niche influencers to achieve higher engagement with their target audience. For instant results, buy TikTok likes and enhance your brand’s reach on the TikTok platform.

  1. Specific Target Audience

One of the essential reasons to collaborate with micro-influencers is that they reach only a specific target audience. They either have followers who come under the same geographic category or the same niche category. In other words, their target audience is the ones with similar interests. Hence, micro-influencers are useful for brands for niche-based campaigns when compared to other influencers or celebrities. Thus, on partnering with a micro-influencer of your niche, you can quickly boost up both the engagement and your brand’s revenue.

  1. Cost-Effectiveness

Another essential fact to choose a micro-influencer is that they are affordable. When compared to partnering with a celebrity, micro-influencers are cost-effective. Hence, you can work with various micro-influencers at the same time to improve your brand’s reach among different targeted audiences. Sometimes, the brands can pay the influencer in the form of products, discount coupons, vouchers, and much more. It is not going to happen with celebrity influencers. Hence, collaborating with micro-influencers is not only useful for the brand but also cost-effective.

  1. Creates Authentic Content

Micro-influencers are ordinary people who gained organic popularity among the audience on the TikTok platform through their authentic content. They have put on all their efforts for a more extended period to attain a higher position among the audience. It is because they post only high-quality authentic and original content. They also actively respond to their followers’ comments or messages on the TikTok platform. They create trust as well as loyalty among their followers’ base through their interactions. The micro-influencers speak with their audience through their high-quality, engaging content. Hence, micro-influencers are the solution for the brands who are looking for high-quality authentic and original content. In case if a brand works with many micro-influencers, it can leverage the genuine content created by them to bring in engagement with the audience.


Now, it’s the perfect time to adopt influencer marketing on TikTok as it is the top of the social media game. From the above reasons, you would have got to know the benefits of partnering with micro-influencers. Micro-influencers are a highly creative resource that helps the brands in attracting the audience and enticing shoppers. Plan the right strategy and reap the advantages of miro-influencers.