With more than 800 million followers, TikTok has become one of the popular apps among the Gen Z audience. It is the platform that allows the users to create and share videos that are up to 60 seconds in length. Though people know TikTok as a lip-syncing short-form video-sharing app, nowadays, it is emerging as a marketing platform. Only a few marketers are taking advantage of TikTok as a marketing tool. In contrast, the remaining do not know the benefits of TikTok marketing and not making use of the platform accurately. So to help you out, here, in this article, we are going to see some of the benefits of using TikTok marketing for brands or businesses.
6 Benefits Of TikTok Marketing For Your Business
- Massive Audience
In a short span, TikTok gained more popularity among the young generation. According to a survey, TikTok has become one of the most downloaded apps. By another study, the platform has about 800 million users. It shows that the platform has a massive audience base and can play a significant role in terms of marketing your brands’ products or services. If your target audience is Gen Z and young Millennials, then TikTok is the best marketing platform for your brand. So, use the platform wisely with various TikTok services at Twitrounds and gain more profit.
- Higher Engagement
As the TikTok algorithm is unique, it is easy to gain higher engagement with fewer efforts. No matter if you are new to the TikTok platform or you have fewer followers, your video can become viral if it is authentic and engaging to the users. According to research, 90% of people use TikTok multiple times per day. It shows how the platform is engaging. So, you must leverage the TikTok platform for your business or brand.
Micro-influencers are popular creators who have followers’ count of over 10,000 and are from small cities. It shows how the TikTok platform works even for small businesses. These creators are well-known among specific localities and popular among their followers. Hence, the brands can partner with micro-influencers to run a campaign on a specified location and promote their products or services. If you are looking to multiply your followers, use free TikTok fans service, and gain genuine fans in an instant.
- Marketing Branded Channel
TikTok allows the brands to create their marketing channel on the platform. Through this branded channel, you can create useful brand videos. But make sure to create high-quality content. It is essential to get your account verified to earn more engagement from the followers. Using this channel, you can create videos to promote your brands’ products. It is a more significant way to enhance your brand’s reach among the target audience.
- Localization Power
Another benefit of the TikTok platform is Localization. According to research, TikTok is available in 155 countries and 75 languages. Businesses that operate in various locations can use the TikTok platform to run a campaign for a specific location and target audience. TikTok is a great platform to promote your product or service among the people of particular localities too. The brands can also collaborate with local influencers to create a significant impact on your brand among the audience.
- Ability To Advertise
TikTok launched its advertising platform, namely TikTok Ads. Through TikTok ads, the brands and businesses can now use the platform for advertising their products or services like the other social media platforms. Currently, only a small percentage of brands are using TikTok as their marketing platform. It shows that you will have only less competition on the platform. In all other platforms, you will have higher competition, and hence it becomes challenging to create a greater reach of your brand among the target audience on the competitive platform. Whereas, in the TikTok platform, you will get a massive opportunity to reach your target audience and improve engagement through your advertisements. TikTok ads are a great way to promote your new product launch. If you aren’t using TikTok ads for your brand, it’s the best time to make use of it.
As the number of users is rapidly increasing on the platform, the brands started to make TikTok as their marketing strategy. Though TikTok is growing its popularity among the users, many marketers still did not understand its value. Since the platform has less competition right now, it’s time that you take advantage of it. We hope you have got to know the various benefits of TikTok marketing for your business or brand. Understand the above benefit and take advantage of the growing platform.