TikTok is a surprise to all social media platforms. TikTok is the quickest growing social media platform in the world. Nowadays, many brands and businesses are trying to market on the TikTok platform. Though there is growing popularity, still there is a confusion on how the app benefits the brands. The difficulty is since the majority of the user base in TikTok is Gen Z and Millennials.
Is your brand or business fit for marketing on TikTok? Here, in this article, we’ll explain everything that you’ll need to know about TikTok. So, you can easily unlock the power of the popular marketing platform.
What Is TikTok?
TikTok is a video sharing platform where the users create short-form fun or creative videos with a mix of popular lip-syncing music or challenges. Gen Z and Millennials love the hashtag challenges and Augmented reality filters in TikTok. That’s why TikTok has become a platform for youngsters.
To understand the popularity and fame of the TikTok platform, let’s check out the various TikTok statistics 2020.
- According to a survey, TikTok has over 800 million worldwide active users.
- TikTok app’s download is more than one billion times.
- On average, a user spends 52 minutes per day on the TikTok app.
- Another survey says that 41% of TikTok users are between the ages of 16 to 24.
Marketers Are Diving Into TikTok
TikTok is an engaging app for youngsters. If your target market is youngsters, then TikTok is the right place for you as it can boost your brand’s awareness and create engagement among your audience.
Though the marketers had a tough time understanding the new platform, now it has become the platform for many marketers to promote their brand and business. Every brand is realizing that TikTok is a platform that you can’t ignore at the moment. Irrespective of traditional advertising methods, TikTok is an excellent platform for advertising. TikTok becomes difficult if you do not know to make use of the appropriate video assets or music to grow your brand. Creating interactive and attractive videos is essential for your brand to reach the Gen Z audience. You can also use various TikTok services at Flymesocial tiktok fans to go viral on the TikTok platform.
Some brands make use of various features on TikTok to promote their brands, products, or services such as:
- Brand Takeovers
- In-feed Videos
- Hashtag Challenges
How To Influence TikTok For Your Brand Marketing?
Here are some of the ways to leverage TikTok as your brand’s marketing platform.
Create Viral Content: Creating viral content is one of the most challenging methods, yet a cost-effective one. With creative and innovative video content, you can easily reach enormous audiences. Try to make out fun related video content to make the audiences reach you for more and more creative videos. If you are trying to make your content viral, you can also buy TikTok views to increase your content’s reach and make it popular among the audience.
Hashtag Challenges: You can partner with the TikTok marketing team to run a hashtag challenge. The hashtag challenge runs for a week to encourage the users to create the content on your behalf. It creates awareness among the audience and increases your brand’s visibility.
Brand Takeover Ads: At the beginning of 2019, the new feature, Brand Takeover Ads, came into the platform. Brand Takeover ads are cost promotions to reach your brand among the audience. You can purchase the takeover ads for your brand’s landing page or your hashtag challenge exclusive category.
In-feed Video: Recently, TikTok brought in In-feed video ads for marketing the brands. You can select from the three options such as CPC(Cost Per Click), CPM(Cost Per thousand Impressions) and CPV(Cost Per Views for 6 seconds) to run an in-feed video ad. It also grants specific categories, such as gender, age, and geo-targeting.
Influencers: Like other social media platforms, in TikTok also you can promote your brand through the stars of the platform. Through influencers, you can reach your brand to the audience who trusts the influencers.
Though influencer marketing is not conventional on TikTok, many brands are realizing its potential and trying it out to reach their target audience. Some of the famous brands that used influencer marketing are Coca-Cola, Sony Pictures, Google, and much more.
Branded Lenses: Like AR filters on Snapchat and Instagram, TikTok uses special filters or 3D objects linked with the brand. It helps you to encourage your brand’s engagement in a fun and organic way.
In the digital world, the new trends of TikTok are not going to go anywhere. Many brands are ignoring the growing popularity of TikTok. But, if you are a brand with Gen Z target audience, you can take advantage of the unique features of TikTok to stay ahead of the competition.